Butterfly Pavilion
During my internship at Butterfly Pavilion, I worked on a range of marketing materials supporting ongoing events and programming. Projects included posters in multiple sizes, display ads, and website assets.
I collaborated closely with the marketing team, adapting designs across formats while maintaining consistency with the organization’s brand.
Birthday Party Creative Redesign
A redesign of Butterfly Pavilion’s birthday party promotional materials. The project included creating posters and digital ads, along with original animal illustrations and updated photography. The goal was to make the materials feel more engaging and cohesive while appealing to families and younger audiences.
Dia del Niño
Promotional materials created for Butterfly Pavilion’s Día del Niño event in partnership with the Mexican Cultural Center.
The project included posters and digital assets designed to promote the event across platforms. The designs focused on bright, engaging visuals while maintaining consistency with both organizations’ brands.
1,068
clicks
28K+
people reached
17
QR scans
General Ads
Display ads designed for Butterfly Pavilion as part of an A/B testing campaign. The project included two sets of ads, one featuring an animal and one featuring a person, each produced across standard display sizes. The goal was to determine which creative direction drove stronger audience engagement.
Both creative directions performed within the same range, suggesting the campaign messaging resonated regardless of imagery choice.
Total
232K
impressions
342
clicks
0.15%
click-through rate
Animal
116K
impressions
166
clicks
0.14%
click-through rate
Person
116K
impressions
176
clicks
0.15%
click-through rate